About DEAD BEAT
DEAD BEAT covers the business of watches for people who love watches. Not the press releases — the economics, the supply chains, the pricing, and the numbers the marketing is built on top of.
Who writes it
Everything here runs under the masthead rather than a personal byline. Not for mystery: because the publication, not any individual, takes responsibility for every word. What we will tell you about the person behind it is the part that matters to your reading — the editor builds watches. Analysis here comes off a bench, not out of a press room, which is why we can evaluate a movement decision or a service claim rather than repeat one.
What "no filter" actually commits us to
- No brand money. No advertising, sponsorship, affiliate fees or paid placement from watch brands or retailers. If that ever changes for any category of partner, it will be disclosed prominently, here and in the affected articles.
- Every factual claim is checkable. Articles end with a sources block. If we can't source a claim, it runs clearly labelled as opinion, or it doesn't run.
- Estimates are labelled as estimates. Production figures for private companies, secondary-market indices and auction-derived numbers all carry uncertainty, and we say whose numbers they are.
What we won't do
We criticise companies, strategies, products and prices — freely and by name. We don't go after private individuals, we don't publish rumour as fact, and we don't make accusations of wrongdoing without a public record behind them. Being unsparing about a business decision and being reckless about a person are different things, and only one of them is journalism.
Corrections
Errors are corrected in the article itself, with a dated note, promptly and without burying. No stealth edits. A masthead that doesn't put its name on the door has nothing to trade on except this, so it is the policy we take most seriously. If we've got something wrong, tell us: editor@deadbeat.watch. Corrections are the mail we most want to receive.
How to follow
The newsletter — The Dead Beat Dispatch — is weekly, free and unsponsored. There's also an RSS feed if you'd rather not hand over an email address, which is a perfectly reasonable preference.